The Challenge of Time

Time is the one truly finite resource.

We cannot control the fact that we spend it every day, inexorably.

It’s limited, and it’s running out.

We can, however control how much of our own time we attach to moments that matter. Most people have significant trouble with this.

We are going to help them. All of them.

fixing time

To fix how we spend our time, we have to confront our own psychologies. Why do we waste time when we know better? Some of you have goals you truly believe in, you spend your time exactly as you aspire to, and you live a fulfilling life.

Most of us don’t.

Products that attempt to address this aren’t measurably effective. Why? Because it’s really hard to get it right.